A ≻ B  human feedback for model training

RLHF Companies

Fifteen vendors that sell preference data, rubric scoring and expert feedback, compared on what they publish. Describe the project and we introduce the ones that fit, with your approval first.

  • Pairwise preferences
  • Rubric scores
  • SFT demonstrations
  • Red teaming
  • Expert review
  • $8/hrProlific's minimum participant pay
  • $12/hrProlific's suggested participant pay
  • 73%Labeler agreement in OpenAI's InstructGPT work
  • 1M+TELUS Digital's contributor community, by its own count

As each company or paper publishes them. Not quotes.

One comparison is the unit you are buying

Most RLHF budgets are rater minutes spent on records like this one: a prompt, two responses, a choice, a strength and a reason, scored against a written rubric.

pref_000184rubric v2.1
Prompt

Summarize our refund policy for a customer in two sentences.

Response A

Refunds are available. Contact support for more information about eligibility and timelines.

Response B chosen

You can return unused items within 30 days for a full refund. Refunds reach your card within 5 business days.

B ≻ A strength 3 of 4

  • Accurate to the policy
  • Two sentences
  • Plain, friendly tone: tie

rater r_0412 · 4 min 10 s · sent to second rater

Invented example record. Names, policy and timings are made up.

RLHF

People compare, a reward model learns

Raters judge model outputs, a reward model learns their judgments, and the model is tuned to score well against it.

DPO

Same pairs, no reward model

Direct preference optimization trains straight from chosen and rejected responses, so it needs the same pairwise data.

RLAIF

Fewer labels, more senior hours

A model applies written principles instead of people. Humans still write the principles, build a check set and audit the AI judge. RLHF, DPO or RLAIF

Rubric

A vague rubric is why careful raters disagree

Criteria in priority order, a defined scale and worked examples. Every delivered record should carry the rubric version it was scored against. How to write rubrics for a human feedback project

Who sells RLHF and human feedback data?

Fifteen vendors, grouped by how they deliver. Most quote on request. The full vendor table adds what each says it supplies, with a source for every line.

  • Surge AIManaged servicePrice not published
  • TolokaManaged servicePrice not published
  • MercorManaged servicePrice not published
  • micro1Managed servicePrice not published
  • TuringManaged servicePrice not published
  • TELUS DigitalManaged servicePrice not published
  • Handshake AIManaged servicePrice not published
  • AppenManaged servicePrice not published
  • InnodataManaged servicePrice not published
  • Scale AIPlatform plus servicesPrice not published
  • LabelboxPlatform plus services20 units per LLM data row
  • Kili TechnologyPlatform plus services$0 trial, paid plans quoted
  • SuperAnnotatePlatform plus servicesThree tiers, no prices
  • CentificPlatform plus servicesPrice not published
  • ProlificSelf-serve marketplace$8 an hour pay floor

A vendor in this table can pay RLHF Companies when an introduction turns into a contract. Who appears, the grouping by delivery model and every description are not for sale.

Each vendor's own pages

Route 1

They run the raters

A managed service recruits, qualifies, pays and reviews the raters, then delivers finished records. Scale AI, Surge AI, Toloka, Mercor, micro1, Turing and others work this way.

You write
The brief, the rubric and your gold tasks
Price
Quoted after scoping
Suits
Expert subjects and volume you cannot staff

Route 2

You run the raters, on their software

A platform sells the labeling tool and can add a workforce; a marketplace supplies participants for a study you design and pay. Labelbox, Kili Technology, SuperAnnotate and Prolific.

You write
Everything, plus rater training and review
Price
Seats or usage, plus rater pay
Suits
Small pilots and teams with their own reviewers

Price the minutes before you price the vendor

Human feedback is sold on time: per task, per rater hour, through platform fees with labor on top, or as a fixed statement of work. Few vendors publish a rate, so the number you can pin down yourself is how long one task takes.

The pricing models page has a calculator for your own numbers.

Sources for the pay and agreement figures

Worked example

  1. Comparisons2,000
  2. Minutes each× 6
  3. Second rater on a fifth of them× 1.2

240 rater hours, before anyone reviews a sample

Four decisions to write down before the first call

Vendors quote on the same handful of facts. Briefs that leave them out get quotes nobody can compare. The brief builder turns these choices into text you can send.

  1. 01

    Name the judgment

    Pairwise choice, ranking, rubric score, written demonstration or red teaming, and the criteria in priority order.

  2. 02

    Say who can make it

    Generalists for tone and instruction following; people who can verify the answer for code, math, law or science.

  3. 03

    Set the quality bar

    Agreement on shared items, accuracy on your own gold tasks, and what happens to work that falls short.

  4. 04

    Size a paid pilot

    Several hundred to around two thousand items on your real task, timed, before any production volume.

How human feedback quality is measured

Give some items to two raters and measure how often they agree, corrected for chance. Cohen's kappa is the standard figure for two raters:

κ = (po − pe) / (1 − pe)

Alongside agreement, ask for accuracy on gold tasks you write, a reviewer's overturn rate on a random sample, and a rubric version on every record. What to request each week

Eight things to ask before you sign

  • What raters on a project like ours earn, per task or per hour
  • How raters qualify for our subject, and what share pass
  • The agreement your last comparable pilot reached, by criterion
  • What share of items go to a second rater, and who settles disputes
  • Whether we can hide our own gold tasks in the normal stream
  • Whether each record carries a rater ID and rubric version
  • Whether raters may use AI tools, and how that rule is enforced
  • Who owns the data, and whether prompts or responses are reused

Questions teams ask about RLHF companies

What do RLHF companies charge?

Managed vendors quote after scoping, and none in our table publishes a per-task rate. The public floor is marketplace participant pay: Prolific's minimum is $8 an hour and it suggests $12, with its platform fee on top. Expert raters, overlap between raters and review layers raise the price from there. See pricing models.

Who are the top RLHF vendors in 2026?

We do not rank them. Vendors whose own pages describe this work include Scale AI, Surge AI, Toloka, Mercor, micro1, Turing, TELUS Digital, Handshake AI, Centific, Appen and Innodata, plus platforms such as Labelbox, Kili Technology and SuperAnnotate and the Prolific marketplace. The vendor table sets out what each publishes, with a source for every line.

Can a startup hire an RLHF company for a small pilot?

Yes. The usual first step is a paid pilot of several hundred to around two thousand items on your real task. Self-serve routes are open to small teams: on Prolific you build the study and set the pay yourself, and Kili Technology offers a $0 trial for 2 to 5 seats capped at 100 assets. Managed vendors quote pilots after a scoping call. Our brief builder writes the brief.

What is the difference between RLHF data services and a labeling platform?

A data service runs the raters for you: it recruits, qualifies and pays them, and delivers finished preference data. A labeling platform such as Labelbox, Kili Technology or SuperAnnotate sells the software your own people label in, with a workforce available as an extra. A marketplace such as Prolific sits between the two: you design the study and pay participants it supplies.

How do I check RLHF data quality before I pay?

Send some items to two raters and measure agreement corrected for chance, usually Cohen's kappa. Hide gold tasks you wrote in the normal stream, have a reviewer re-score a random sample, and require a rater ID and rubric version on every record. Expect preference judgments to agree less than object labels: in OpenAI's InstructGPT work trained labelers agreed about 73% of the time. The quality controls page lists what to request each week.

Who owns the preference data an RLHF vendor delivers?

Whoever your contract names, so settle it before the pilot. None of the vendor pages we list sets out default ownership terms. Ask in writing who owns the delivered records, whether the vendor may reuse your prompts or responses for other clients, and what happens to rater notes and rubric versions when the project ends.

Get a quote

Sketch the feedback work in about a minute. What comes back is one vendor name, not a round of cold calls.

RLHF Companies introduces teams to vendors, and the vendor can pay us for that introduction. Sending a brief costs your team nothing.

Keep prompts, model outputs, datasets and samples out of this form; describe the work in words instead.

Part 1 of 3

Your company's location

For a team outside the US, use the ZIP code of your US office or entity.

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